The transatlantic dialogue on major issues of the digital society is largely framed as an EU/US dialogue. However, the European approach shows many similarities with the path taken by several Latin American countries. This also suggests reconsidering the Global North/Global South perspective and focusing more on power imbalance in data and AI development and governance. A key example in this regard is provided by the two recent AI regulations proposed in the EU and Brazil, which show interesting similarities but also important differences, opening the debate on the circulation of legal models for digital societies. This transatlantic dialogue also highlights the relevance of a contextual dimension to global technologies based on artificial intelligence.