As virtual worlds become more prevalent, we witness another stride in the digitisation of human interactions. This additional step results in an increased processing of personal data, both in volume and significance. The use of “avatars” within the Metaverse introduces various privacy concerns due to their profound impact on human lives and identity. Avatars may become a full digital identity, overcoming the idea of mere virtual representations, more or less abstract. From a governance perspective, certain issues warrant further discussion, namely: Is anonymity really possible in the Metaverse? Examining the interactions between avatars, users, and digital platforms. Scrutinizing the notion of digital identity in the virtual worlds and the legal framework surrounding it (e.g. eIDAS). What happens when your avatar lives without your supervision? Personal data created automatically should be located in this legal regime.
