Slowly but steadily “pay or okay” models have spread in some Member States, like Austria, Germany, France, Italy or Spain. In 2023 Meta has - as the first major platform - switched to a model that could cost users up to € 250 per year to not have their data used for advertisement. Can the fundamental right to data protection be sold via consent? What objectively constitutes a genuine and free consent when payment options get involved? And where are the limits when it comes to “pay or okay”?
